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The real measure of any journey is the people you meet along the way. Here are some kind words my clients have shared about their experience.

“Clara has worked with Freshwater for many years as a trusted freelance events specialist. She is a pleasure to work with and is reliable, professional, and consistently positive. Her extensive experience spans marketing, pre-event planning, and on-site event delivery, making her a valuable asset to any team.” 

Aled Edwards | Director at Freshwater


“Clara is a ray of sunshine in every event project. She is authentic, assertive and a safe pair of hands to look after all client needs. I love working with her.” 

Katrina Cookson | Head of Events at University of South Wales


“Her deep understanding of branding and marketing not only enabled us to rebrand for the first time in over 25 years in the most cost-effective way for a charity, but also positioned us to continue growing our brand and marketing activities. Thanks to the tools and processes she implemented, our entire team is now equipped to carry this work forward with confidence. We wholeheartedly recommend Clara!”

Melanie and Julia, Joint CEOs at Youth Cymru

Youth Cymru Case Study

“Clara supported GBWR with pre-event and on-site marketing for the Wheelchair Rugby Quad Nations 2024 in Cardiff. Joining late into event preparations, Clara quickly understood the brief and was able to deliver a bespoke marketing solution for our event, covering both the performance and community aspects of the competition. Clara was a pleasure to work with and highly recommended!”

Daniel Hook | Chief Financial and Operating Officer at GB Wheelchair Rugby

GBWR Case Study

“Previously we have tried to manage our social media ourselves or with a variety of offsite companies. Clara took the time and trouble to understand our company core values, she met all of our team before she agreed to take on our social media projects . Clara ensures that the messages that are sent out are consistent with our brand and core values. 

She is not shy in telling us which of our ideas won’t work , and then proves beyond all doubt why she is simply the best in promoting our business to our increasing no of prospective clients, Clara  works extremely well with our marketing , IT, sales and take on partners to deliver valuable engaging content at all times and her monthly board reports are easy to understand which enables us to make strategic marketing decisions. Thank you Clara.”

Mike Roach, CEO at Mr Homes

Mr Homes Case Study

“I’ve worked with Clara for many years now, and she’s often the person I call when I need last-minute event support. No matter the role, Clara jumps in with zero stress and gets straight to work, always calm, capable, and reliable. She’s also supported me on longer-term contracts, and her combined qualifications and experience in both events and marketing is a huge asset. I always know I’m in safe hands when Clara’s involved.”

Elizabeth Scott, Event Director and Consultant 


“Clara developed and implemented our Marketing and Communications strategy in 2021, and since then, she has been our go-to guide for social media, branding, and overall marketing. We work with many key partners as part of our service, including Aneurin Bevan University Health Board, The National Trust, and local authorities. Clara ensures we communicate effectively with these partners in the most impactful way for our charity. She has integrated seamlessly into our team, provides support when we need it most, and her expertise has been invaluable over the years.”

Bill Upham MBE MSc, CEO at Growing Space

Growing Space Case Study

“Clara has made a significant impact at Avondale Motor Park from day one. She’s helped define and strengthen our brand identity, introduced high-quality video content, and developed a strategic, results-driven marketing plan.

Her ability to bring in top-tier freelancers and align our marketing goals with the right tools has already improved our performance. Clara works seamlessly with our internal teams and external partners, driving real momentum across the business. Her qualifications and industry skills are clear, she knows her stuff!”

James Crees, Director at Avondale Group


Clara worked with us on The Weekend Rumble marketing strategy and formed us into a very effective team. Prior to working with Clara, we knew very little about what we needed to do regarding branding, advertising and extending the effectiveness of our brand.

Clara coached and cajoled us through a series of structured, regular, marketing meeting sessions over 12 months. These not only improved our brand & customer understanding but also defined the "What and Who" our brand was and our future branding/marketing strategy. She has been absolutely invaluable to our current and future success and long may it continue!

Founders, The Weekend Rumble

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